Pay Per Click (PPC)

Search Engine Optimization (SEO) and Pay Per Click (PPS) go together along the road of digital marketing. While SEO still stands as the best way to go, PPC can gain you visibility, targeted traffic and sales overnight. It takes technical know-how to do Pay Per Click properly. Since it is easy to make a mistake and the mistake can be really costly it is better to have an expert PPC analyst to review every potential facet of your account. We always look for ways to improve on the ad copy and the landing page. In 9 cases out of 10 it will cost you more to launch a campaign on your own than to hire an expert.

Fotex Pay Per Click management service brings you paying customers and make sure you get the best possible return on investment. We offer affordable month-to-month PPC management fixed rate pricing with no setup fees and no contracts. We provide comprehensive weekly reporting on all of your PPC campaigns. Fotex saves business owners time and increase the bottom line by giving their PPC campaigns attention they deserve. The rules of digital marketing change constantly. By having Fotex manage your PPC accounts you make sure it is done according to the latest trends and guidelines.

What we do:

Keyword Research

First step is to brainstorm the exact key words your customer will use to search for your product. We work closely with you to categorize the key words and analyze traffic potential, competition and current web tendencies.

Selecting the appropriate keywords for your campaign is the most important step. PPC experts at Fotex will help you chose the right key words that drive the highest search volume of traffic and have the highest click-through rate (CTR)

We research your online competition to see where they are now in their online presence. We study what they’ve done in the past to improve their search visibility and what needs to be done to compete against them successfully online.

Create an Ad Copy and an optimized landing page

In order to create an ad copy that works PPC experts at Fotex study your competition and form your ads that elevate the campaign’s click-through rate and deliver more conversions.

The buyer that just clicked on your ad should land on the right page. We create a relevant landing page for your campaign to save the money you’re spending on conversions. We understand the principles of landing page design and we know how to test those principles. It is important to create and compare the performance of different landing pages. That kind of testing can mean the difference between a 1 percent and 5 percent conversion rate.

Set Up PPC Campaign and Track PPC Results

SWe make sure your campaign is set up and associated with the landing pages correctly. We watch and test closely to ensure everything is working properly. We monitor your campaigns and find spots that need tweaking. Then, if necessary, we expand your keyword list and add more ad groups with relevant keywords. Then, again, monitor, measure and analyze your conversion rates.

We also watch your stats and log files for suspicious activity and click fraud. If auto-generated clicks are identified we report them to the search engine and request a refund for you.

Fotex PPC specialists have a lot of experience with the prior clients in many industries. We have competitive knowledge that we apply to your account, which would save you thousands of dollars.