With the world going digital, you may be wondering how to use flyers in 2021. It’s one of the world’s oldest advertising methods that’s still used today! They’re very effective because many people want something they can touch, keep, and put up on their fridge. Advertising with tangible products (called tangible marketing) engages the recipients’ senses and makes your brand more memorable. Being memorable is challenging to achieve online when users are getting flooded with posts, videos, images, and online ads. The sensory connection is often overlooked in marketing strategies but has a genuine impact. Take books, for example. It’s much cheaper and manageable to download electronic books to a Kindle, yet physical books still have over 85% of the market share! To help get your creative gears turning, here are some of our favorite tips on how to use flyers in 2021.
Introduce Yourself
If your brand is new to the market or you’re reinventing your company, flyers can spread the word around very quickly. By including the logo and brand colors, your companies identity will stay in the recipients’ minds. You can capture their attention with a beautiful visual layout and write a brief introduction to let them know about your company. It’s also an excellent opportunity to let people know about your social media accounts and website. Who said digital and traditional marketing couldn’t work together?
Show People What You Can Do
Maybe people in your area have heard your name before or seen your logo but aren’t quite sure what you do. Flyers are the perfect opportunity to inform them! If your business is complex, you can explain your product or service to give others a better understanding. For example, if you’re a fintech, SEO, or new startup company, your service offering may not be well known.
Invite Them to Your Event
Hosting an event in your community is a great way to market your business. Flyers will help you spread the news quickly to a highly targeted area. It’s inexpensive, will stay with the customer longer, and they may even hang it up so they won’t forget!
Introduce New Products or Services
When offering a new product or service, you want as many people to know about it as possible. Flyers allow you to introduce the new item, include a description of the features, and explain how it benefits the customer. You can even use this opportunity to invite them for a free trial or offer a discount.
Advertise Promos and Sales
Speaking of discounts, this is one of the best marketing tools to generate business! Eye-catching colors, engaging images, and a good deal will all work together to pique your potential customers’ interest. Even customers who are only interested in the discount can end up being long-term loyal customers!
Inform and Educate Your Customers
One of the best ways to get customers to trust your brand is by showing them that you’re an authority in your field. Providing them with educational content, valuable data, or interesting information will help educate them about your industry and products or services. A local grocery store can send out recipe ideas, or a financial advisor can offer some easy money-saving tips. Providing people with something valuable for free is a great way to help them think favorably about your brand.
Celebrate the Community
Does your community host big annual events or go all out on holidays? Let them know you support them and want to give back. You can spread some cheer with discounts, giveaways, or any other type of support. Giving back improves your brand’s image and is another way to help your community trust you.
Incentivize and Reward Customers
You can create referral reward or loyalty programs that give customers discounts or free products when they spend a certain amount or refer a friend. Your flyer can include cut-out coupons they can bring next time they purchase from you. Not only will this give you more business, but it will reward the customers. It’s a win-win situation!
Print Your Flyers at Fotex Print
As you can see, print advertising is far from ineffective. We hope our blog about how to use flyers in 2021 has helped give you some ideas for your next marketing campaign. If you need any advice or help with creating your flyers, we can help! Our graphic designers can make the perfect image and layout to help grab your audience’s attention. If you’d like to get a quote or ask any questions, you can reach us by phone at (858) 228-7697 or order on our website by clicking here.
