Social Media’s Advantages
When it comes to connecting with people, social media is the best place to start. With provision and detailed planning, social media platforms such as Twitter, YouTube, Instagram or Facebook, can aide business owners in organically growing brand awareness and customer loyalty. For example, print industry specialists can translate their visual products into social media posts which can be shared all across the world. Customers may appreciate real-time feedback, engagement and the excitement built around a brand’s social media posts. Businesses can also pool the right demographics and niche audiences to their pages. While time is a necessary investment, most social media platforms are free to start.
Print Media is Alive and Well
Despite social media’s booming use, print media continuously thrives. At a time when consumers are becoming wearier of advertising, print media excels over social media in numerous ways. While social media is fighting against “fake news” print media is steadily considered to be a more trustworthy source of information. Another advantage to print media is that paper-based reading is less distracting and encourages more concentration. Neuroscientist suggests that print ads create a deeper and more emotional impact compared to digital ads. In addition, print can capture all the senses, including touch, taste, and smell. Lastly, innovative print techniques can transform ads into works of art.
Print Media and Social Media Working Together
While print and social media offer different choices of publishing information to customers, business owners can take advantage of combining both in creative ways. In fact, print materials can lead customers to a business’s social media pages and social media pages can display digital versions of printed materials. For instance, you can promote your social media platform to your customers by printing business cards, brochures, coupons, etc. with a QR Code to scan or simply put a URL link for them to find and follow you. Online and printed coupons are a great way to promote, and create returning customers, by giving them incentives to find your social media platforms and website, to learn more about the products/services you offer and ultimately to fulfill an order with you.
Here are some simple ways businesses can merge print media with social:
- Add social media icons and campaign hashtags to printed material like business cards.
- Use your social media URLs to link offline customers directly to your social media pages.
- Feature positive social comments and online testimonials on materials like brochures.
- Create large print pieces at events that encourage photo taking and social sharing.
- Add QR Codes to printed materials.
For the quality print work contact Fotex Print.
2645 Financial Ct. Suite i San Diego CA, 92117
We are happy to help you with professional graphic design and printing!