Looking to build your marketing plan for your business? Use brochures! You might be wondering why? Don’t worry, in this blog we will explain why you should use brochures in your marketing.
Follow up is one of the most overlooked parts of marketing. 80% of all sales occur after the fifth or twelfth contact with the prospect. Only 1 to 2% occur after the first contact with the prospect. The larger the ticket item that you’re selling, the more contacts you have to have with prospects before they buy.
People shop around more than ever, so one of the things that can be used as a follow-up marketing material is brochures. Brochures have information that you can send as a follow-up to your prospect after they came in or called or even website leads if you’re getting the leads from your website.
For example, a roofing company might want to create a tri-fold brochure listing ten things to look out for with roofing contractors. In the roofing business, if you’ve got two guys in a truck and a ladder, they think they have a roofing company, but it doesn’t mean they have all the licenses and permits. So a reputable roofing company could use a brochure to separate them and differentiate them from the other competitors that they have in the market.
Imagine you are a fencing company, and you sell fencing for racetracks. Do a smart design with the Formula One car on the outside and on the inside include the information about your business. The brochure will fit into a nine by twelve folder, or you can put it in with a letter and send it out.
For example, if you are a senior living community, a facility brochure is absolutely essential because obviously, people shop around for that kind of thing. You would want to produce a brochure that gives the floor plans and lays out. You might want to make it a little bigger than average and add some creative and attractive details.
The point is that your printed marketing material doesn’t need to be expensive. All you really need is a good graphic designer. You can do this kind of thing or something similar if you have Microsoft Publisher or something like that, but if you are a business and you are investing in marketing material, hire a graphic artist or come to Fotex Print.
We have a team of graphic artists that can help you make your material look like a fortune 500 company, because really when it comes down to it, your marketing material is the first impression that you have with a new prospect. So if they see it and it looks like it was printed off on your inkjet printer, your office copier and you designed it in Microsoft Publisher or something yourself, that stuff is visible. It doesn’t cost very much money, and it will go a long way to help you nurture that business from that 5th to 12th contact – you get the sale.
Take care of the follow up since it’s one of the most overlooked parts of marketing, and we’re here to help you if you need it. fotexprint.com | 858-228-7697
