In a perfect world, you would have all the time and tools to market your business effectively to every prospect you encounter. You would have their undivided attention, all the hand-outs you need to draw them to your products and services, and a practiced presentation where they will be engaged and ready to sign as soon as you finish. But in the real world, you rarely have the “perfect” situation for marketing to prospects. Most of the time, people are cramped for time, and there are just not enough hours in the day for you to market your business. Thankfully, there are ways to reach prospects clearly, concisely, and effectively. Sell sheets are the elevator pitch in printed form and are great for marketing your business even when you are short on time.
What Are Sell Sheets?
Sell sheets are equivalent to an elevator pitch, just in printed form. Printed sell sheets are typically one sheet of paper, and they summarize your products or services to showcase how they solve your prospect’s problems. Sell sheets are most effective when they’re easy to read, use strong imagery, are visually appealing, and include a strong call to action.
Your sell sheet is the first thing your prospects will encounter, so it must make a good first impression. You design the sell sheet fully control what information your prospects will receive. You need to ensure your sell sheet tells the right story. If the sheet is poorly-created, it can have the opposite effect and drive your prospects away.
Creating Perfect Printed Sell Sheets
Printed sell sheets need to be as compelling as they are concise, so you’ll want to have them written by someone who typically writes marketing copy. The layout and design of a sell sheet are also crucial; having someone good at graphic design ensures your market copy will be accompanied by graphics that will sell your products and services. Once you have a design, layout, and outstanding copy, you’ll need to find someone to print the sell sheets professionally. You’ll want to partner with a qualified professional printer to get the job done right.
Choose Fotex Print for the Best Printed Sell Sheets
At Fotex Print, we provide unparalleled layout, design, and printing services to the business communities of San Diego and its surrounding areas. We have the tools, equipment, and staff to help you develop and design an impactful printed sell sheet that adequately markets your products and services. Call us at (858) 228-7697, or click here to start our easy printing process.
