Have a trade show coming up? With all the planning that goes into this important exhibition—such as registration, booth planning, promo products, etc.—it can be easy to completely forget about your print material… but don’t! Print material is vital to the success of your company’s trade show presence and success. In today’s blog, we will discuss the importance of print material for trade shows and what print materials you need to take with you.
Top Important Print Materials for Trade Shows
To make your busy life simpler, we’ve compiled a list of essential print pieces for trade shows that will help your business stand out from the rest and attract potential customers. Don’t be afraid to be creative with your paper stock and embellishment choice to create the best impression.
1. Business Cards
Trade show rule number one: don’t forget your business cards! This vital print piece will be your best friend during your trade show experience. Since everyone will have one handy in the trade show, it’s important to make yours unique and memorable.
2. Postcards
Postcards are great marketing tools that can be used to draw in potential customers to your booth. Consider putting a special offer on the postcards to attract people to your stand.
3. Brochures
Brochures are a great way to provide potential customers with more information about your business. Include your contact information, products and services, and any other relevant information that will help potential customers understand what you do.
4. Flyers
Flyers are great for trade shows because they provide an easy way to get your message out to the attendees. Consider adding a special offer or discount to your flyer to entice your audience.
5. Banners
Banners are a great way to draw attention to your booth. A well-designed banner will make sure that attendees can easily spot your booth and remember your brand.
6. Presentation Folders
Presentation folders are a great way to keep all of your trade show material organized and professional. It’s important to make sure that your presentation folder looks professional and includes all of the necessary information.
7. Catalogs
Catalogs provide potential customers with more information about your products and services. Consider including special offers and discounts to make your catalog stand out from the rest.
8. Magnets
Magnets are a great way to get your message out to attendees and keep your brand front and center in their minds. Consider including your company phone number and website on it.
9. Stickers
Stickers are a great way to advertise your brand at trade shows. They tend to get people excited about your brand.
By following the tips outlined in this blog and taking the necessary print materials with you to your next trade show, you can ensure that your business will stand out from the rest and attract potential customers. Don’t forget to be creative with your paper stock and embellishment choices to make sure your print materials stand out from the rest. Need some prints? Fotex Print is here to help! At Fotex Print, we have exceptional in-house graphic designers that can create top-of-the-line print designs and high-quality printing services so you can have it all. Call us at (858) 228-7697 or click here to start our easy printing process.
