Did you know that an overwhelming 72% of people form an opinion about a company based on the quality of the business card? Despite the increased presence of modern technology and digital tools, business cards are still irreplaceable in today’s world. Most company officials keep business cards with them to hand out when meeting other people and shaking hands with potential clients. Besides providing key contact details, today’s business cards are an effective tool for creating a great first impression and driving customers to your business. In today’s blog, we will be going over 5 reasons why business cards are still important in today’s day and age.
1. Ease of Providing Contact Info
One of the main reasons why business cards are so important is because they deliver vital contact information with ease. From your email address to your phone number, business cards make it super easy for your client to reach out to you. People are busy, and you can’t hope for them to remember your website or email by memory. Fortunately, business cards make it simple for people to contact you when they’re ready.
2. Gives a Great Personal Touch
When handing out business cards, clients do not merely get your contact info. A lot of handshakes go with exchanging these cards. Both parties greet each other and give thanks. The quality of your business card really matters as it gives the other party an impression of your professionalism. A person is significantly less likely to toss a beautiful, high-quality business card out compared to a simple, low-quality one.
3. Make a Quick First Impression
Every seriously managed business must efficiently grab its target customers’ attention. People’s attention span is already decreasing due to many distractions in the digital world. Therefore, immediate good impressions are more important than ever before. A beautiful, well-thought-out business card catches people’s eyes and builds a good impression of your business. Sometimes all you have is a single moment to grab people’s attention, so make it count with a well-designed, unique business card!
4. Turn Them into Direct Marketing Tools
Today’s best business cards are direct marketing tools. While digital marketing plays a significant role in fetching leads and clients, business cards offer something unique: face-to-face interactions. In-person meetings go with sharing business cards, and nothing compares to being physically together. They allow you to get a potential lead basically anywhere. For example, if you’re in the airport and happen to meet someone who might be interested in your offerings, a business card is just what you need to stay in contact. Wherever you go, you’ll have a direct marketing tool you can pull out anytime.
5. Builds Trust
Due to the highly competitive state of the market, customers/clients need to have trust in a company and its products/services. If they don’t have faith in your offerings, they’ll simply move along and look for a different option. Business cards can bound that trust deficit to a certain level. Since there is a lot of warmth in personal meetings when exchanging cards, it helps build trust as they’re looking at you face to face. A professional business card will also help you maintain a professional look, thus making you appear more trustworthy and reliable.
Print Your Business Cards with Fotex Print
Business cards are an irreplaceable tool that creates many opportunities. They help boost your brand and increase sales due to personal networking. We hope this blog helps you see why business cards are still important in today’s day and age. If you’re looking to print unique, professional business cards, Fotex Print is more than happy to help! Give us a call at (858) 228-7697, or click here to get started!
