Some businesses still rely on print materials to spread the news about their company even though they cost money and use resources. They use these print materials alongside digital marketing to expose their company and brand. But, could brochures be effective enough to spend the extra money and time creating? Here, we’ll take a closer look at why brochures are effective marketing materials.
Are Brochures Effective?
Yes, they are. Marketing brochures are one of the most effective and versatile marketing tools to inform customers of a business’s services or products. They are easy to produce, cost-effective, and even easier to distribute. Brochures are a great tool to consider when developing a marketing strategy. By creating a brief, but informative version of your organization’s message with a brochure, you can:
- Relay core ideas
- Introduce new products or services
- Explain existing products and services
- And much more
Customers can also pass along your brochures to other potential customers. Exchanging brochures among customers and potential customers provides your business with broader distribution of your information.
What an Effective Brochure Contains
A successful brochure can hold a lot of information about your company despite its smaller size. Here are some of the components to include to make your brochure as effective as possible:
Add Engaging Graphics
You can format graphics to fit your unique brochure. Well-designed graphics provide an eye-catching appeal to the overall design and can also be used to inform your audience.
Include Informative Charts & Graphs
Charts and graphs can highlight sales figures for your customers. You can also include a map to help customers find your location. Photos of your store or team can add to your literature and show what your company is all about.
Feature Coupons and Promotions
Coupons or information about an upcoming sale is just the right material to put in a brochure. This information is a great way to attract new customers and give them a reason to visit your business. They also allow new and existing customers to try your services at a discounted rate.
When to Use Brochures
Brochures are a perfect medium to have printed at a credible printer like Fotex Print. They can include inserts like business cards, coupons, or additional pages and flyers. Most brochures come in many shapes and sizes, typically in a trifold layout. The low cost of brochures makes them especially beneficial for small businesses. Costs will vary based on size, paper type, and quantity, but if you print in larger quantities, you can reduce the price per piece. Compared to other promotion methods, it’s hard to beat a brochure’s price and return on investment (ROI).
Brochures for Trade Shows
Businesses commonly use brochures at trade shows. They use them because they work! Businesses can print large quantities to distribute and have on hand at a far lower overall cost.
Brochures for Media Kits
News organizations or publications usually use media kits. They feature stories about companies or business reviews based on information received. Brochures work well when they are included in media kits. An overview of a company’s products and services can be included as a brochure. Adding brochures to these kits makes it very easy to provide tailored messages, and news organizations and publications can use them to tell their stories effectively.
Brochures for Direct Mail
The amount of information a brochure contains is a great advantage. Brochures can hold much more information than a postcard or direct mail ads. A tri-fold design provides a printed form that has a colorful and catchy front page and five more separate sections for information.
Brochures for Nonprofits
As with many other businesses, brochures are an excellent option for nonprofit organizations trying to convey important information about themselves. A brochure is beneficial because it provides a way to share information while keeping the cost of printing low. A nonprofit organization can publish brochures for a specific group and effectively deliver a custom message.
A nonprofit can print several unique brochures to cater to specific groups. The targeted information allows the organization to answer questions that specific people might have or issues the group can handle. This option is made possible by using Variable Data Printing.
A brochure provides a brief but informative version of your organization’s message and can include:
- Descriptions of your programs
- Benefits provided by your programs
- Ways you’re helping your intended audience
Your brochure can also be an opportunity to answer questions your supporters, clients, and members often ask. Answering these FAQs with a brochure connects you and your audience with a personal touch. A brochure can also include a call to action, giving readers the information, they need to get involved with your organization. The brochure can provide information about how readers can make a donation or who to reach out to if they would like to volunteer their time.
Printing Successful Marketing Brochures with Fotex Print
A printed brochure’s simple and effective nature is a fantastic tool to utilize when developing marketing plans and strategies. You can even use them to support the online marketing you are also doing. Because they’re so easy and affordable to make, any organization should consider using marketing brochures. If you want to print unique, appealing, and professional brochures, Fotex Print is here to help! Call us at (858) 228-7697, or click here to start our easy printing process.
