With Thanksgiving past, the Holiday Season is officially among us. This is the busiest time of the year for so many businesses, big and small. It is also the busiest time of year for the postal service, with so many individuals and companies sending information and well wishes through the mail. Here we will discuss the 3 reasons to send holiday cards to customers.
Should Businesses Still Send Holiday Cards to Customers?
In an age of cutting-edge technology, many may opt for a more straightforward form of communication such as email. Holiday Cards have a certain appeal to them that can help build loyalty, get your name out to new customers, and stand out from the crowd.
Choose Your Audience
Greeting cards should be used strategically to get the most “bang for your buck.” Narrowing the audience also allows for a more personal message. Groups to consider when sending out cards include loyal and frequent customers, large purchase customers, business partners, and employees.
Why Send Seasonal Cards to Clients?
- Create Delight
Everyone enjoys receiving a festive holiday card with a heartfelt message attached. This is key because emotions such as happiness play a large part in our everyday decision-making as humans. One of the easiest ways to connect with a customer and turn that connection into loyalty is by making them happy! Recipients appreciate this type of gesture where a company goes out of its way to connect.
- Stand Out Against the Competition
As a result of this not being a widespread practice, greeting cards allow a business to show how much more they care about their customers. If you want to stand out even more, consider sending out a card during a holiday where it is not as common to receive a card. Having a unique and recognizable design also allows customers to notice you more easily and creates brand awareness.
- Create an Opportunity to Get More Eyes on Your Business
If your card does stand out, the customer may potentially display the card around family or friends, allowing your business to gain even more recognition.
Get Your Holiday Cards Ready Early
It is crucial to plan your holiday cards with enough time until the actual holiday so that the cards arrive on time and have more time of relevancy. As we mentioned before, the mailing industry also tends to get very backed up this time of year, so make sure you plan ahead. Switching back to original methods helps to grow your brand name and increases your customer base. Read these ways to use print marketing to promote your small business and get started today with Fotex Print. You can reach us by calling (858) 228-7697 or clicking here to get started with your order!
