In the history of marketing, direct mail has always been a leader in response rates compared to other marketing methods. While it reached a point where it started to go down, today it has been on the rise once again. With the digital era at its highest, people are starting to go through a phase called “digital overload.” This takes place when people get overwhelmed with a large amount of information they take in online. Now, people are starting to opt for physical alternatives once again. This has given direct mail marketing excellent response rates.<\/p>\n
Recipients Open and Read Direct Mail<\/span> <\/strong><\/h3>\nPicture this: You arrive home, check your mailbox, and bring in a stack of mail. What do you do? Do you throw all the mail in the trash? Or do you read or scan through each piece of mail? If you read\/scan through the majority of your mail, you\u2019re part of the majority population. According to the U.S. Postal Service<\/a> (USPS), 53% of Americans read their mail, while another 21% at least scan it. This means that the vast majority of recipients will see your redirect marketing message\u2014which is a lot more than other mediums!<\/p>\n![\"Woman](\"https:\/\/fotexprint.com\/blog\/wp-content\/uploads\/2022\/06\/Lady-looking-at-her-mail.jpg\")
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Direct Mail is Tangible & More Personal<\/strong><\/span><\/h3>\nDid you know that people actually want<\/em> to receive mailed marketing messages? According to a study by the global marketing company Epsilon, nearly 60% of respondents agreed with the statement, \u201cI enjoy getting postal mail from brands about new products.\u201d This speaks to the appeals of physical marketing messages as opposed to those derived online. For example, physical mail can be hung on the fridge or put in a pocket as a reminder. These are personal areas that cannot be accessed by any other means.<\/p>\nDirect Mail is Familiar & Builds Trust<\/strong><\/span><\/h3>\nMail has been around for as long as we can remember. It\u2019s familiar and trustworthy. Unlike digital advertising, you cannot infect someone’s computer with a direct mail letter. A suspicious digital ad? That\u2019s a different story! Who hasn\u2019t been offered a free iPad prize online? The familiarity of direct mail offers receivers a sense of security and trustworthiness that resonates with all types of consumers\u2014especially the older community and those that aren\u2019t fully familiar with technology.<\/p>\n
Direct Mail is Cost-Effective<\/strong><\/span><\/h3>\nAnother great advantage of direct mail is that it\u2019s a cost-effective option! According to a study done by the DMA, direct mail has an average RPI of nearly 30%\u2014which is highly competitive compared to online media. Online digital campaigns that typically require a large investment in order to see patterns and get a significant ROI, direct mail works with even the smallest of lists.<\/p>\n
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Direct Mail is Tangible & More Personal<\/strong><\/span><\/h3>\nDid you know that people actually want<\/em> to receive mailed marketing messages? According to a study by the global marketing company Epsilon, nearly 60% of respondents agreed with the statement, \u201cI enjoy getting postal mail from brands about new products.\u201d This speaks to the appeals of physical marketing messages as opposed to those derived online. For example, physical mail can be hung on the fridge or put in a pocket as a reminder. These are personal areas that cannot be accessed by any other means.<\/p>\nDirect Mail is Familiar & Builds Trust<\/strong><\/span><\/h3>\nMail has been around for as long as we can remember. It\u2019s familiar and trustworthy. Unlike digital advertising, you cannot infect someone’s computer with a direct mail letter. A suspicious digital ad? That\u2019s a different story! Who hasn\u2019t been offered a free iPad prize online? The familiarity of direct mail offers receivers a sense of security and trustworthiness that resonates with all types of consumers\u2014especially the older community and those that aren\u2019t fully familiar with technology.<\/p>\n
Direct Mail is Cost-Effective<\/strong><\/span><\/h3>\nAnother great advantage of direct mail is that it\u2019s a cost-effective option! According to a study done by the DMA, direct mail has an average RPI of nearly 30%\u2014which is highly competitive compared to online media. Online digital campaigns that typically require a large investment in order to see patterns and get a significant ROI, direct mail works with even the smallest of lists.<\/p>\n
Print Your Material with Fotex Print<\/strong><\/span><\/h3>\n
Direct Mail is Familiar & Builds Trust<\/strong><\/span><\/h3>\nMail has been around for as long as we can remember. It\u2019s familiar and trustworthy. Unlike digital advertising, you cannot infect someone’s computer with a direct mail letter. A suspicious digital ad? That\u2019s a different story! Who hasn\u2019t been offered a free iPad prize online? The familiarity of direct mail offers receivers a sense of security and trustworthiness that resonates with all types of consumers\u2014especially the older community and those that aren\u2019t fully familiar with technology.<\/p>\n
Direct Mail is Cost-Effective<\/strong><\/span><\/h3>\nAnother great advantage of direct mail is that it\u2019s a cost-effective option! According to a study done by the DMA, direct mail has an average RPI of nearly 30%\u2014which is highly competitive compared to online media. Online digital campaigns that typically require a large investment in order to see patterns and get a significant ROI, direct mail works with even the smallest of lists.<\/p>\n
Print Your Material with Fotex Print<\/strong><\/span><\/h3>\n
Another great advantage of direct mail is that it\u2019s a cost-effective option! According to a study done by the DMA, direct mail has an average RPI of nearly 30%\u2014which is highly competitive compared to online media. Online digital campaigns that typically require a large investment in order to see patterns and get a significant ROI, direct mail works with even the smallest of lists.<\/p>\n