{"id":272,"date":"2021-05-28T14:13:23","date_gmt":"2021-05-28T21:13:23","guid":{"rendered":"https:\/\/fotexprint.com\/blog\/?p=272"},"modified":"2021-05-28T14:13:23","modified_gmt":"2021-05-28T21:13:23","slug":"now-is-the-time-to-print-catalogs-and-booklets","status":"publish","type":"post","link":"https:\/\/fotexprint.com\/blog\/now-is-the-time-to-print-catalogs-and-booklets\/","title":{"rendered":"Now is the Time to Print Catalogs and Booklets"},"content":{"rendered":"<p>You may think that catalogs are on the decline due to the increased use of technology. However, it\u2019s the complete opposite! In fact, now is the time to print catalogs and booklets. Why? Because the tradeshow and event economy are starting to run at full speed once again! With the country getting immunized against the virus, more and more events and conventions are returning. This is where print catalogs and booklets come in. They\u2019re essential elements to any type of trade show\/event. Keep on reading to see why you should take advantage of these marketing gems!<\/p>\n<h3><strong>Why Print Catalogs and Booklets?<\/strong><\/h3>\n<p>In this digitalized age, you must be wondering whether print catalogs and booklets are really necessary anymore. The answer is YES! In contrast to your conjecture, print leaves a more prominent impression in people\u2019s minds as opposed to the over-saturated digital marketing that people have learned to unconsciously ignore in this day and age. Studies show that catalogs can increase the \u201cvividness\u201d of a product. \u201cVividness\u201d as in the ability for a consumer to picture themselves using the product in their life. The <a href=\"https:\/\/hbr.org\/2020\/02\/why-catalogs-are-making-a-comeback\">study<\/a> discovered that \u201cCatalogs can increase the vividness of a product. Vividness is highly influential in customer behavior as it can increase consumer involvement and joy in the purchasing process.\u201d<\/p>\n<p>The psychological impacts aren&#8217;t the only thing that makes print catalogs and booklets a powerful marketing tool. It has been proven that businesses that invest in print marketing see a positive correlation with:<\/p>\n<ul>\n<li>An increase in sales<\/li>\n<li>An increase in inquiries<\/li>\n<li>An increase in response rates<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"size-full wp-image-274 aligncenter\" src=\"https:\/\/fotexprint.com\/blog\/wp-content\/uploads\/2021\/05\/Couple-reading-booklet-Now-is-the-Time-to-Print-Catalog-and-Booklets.jpg\" alt=\"Couple reading booklet (Now is the Time to Print Catalog and Booklets)\" width=\"1000\" height=\"667\" srcset=\"https:\/\/fotexprint.com\/blog\/wp-content\/uploads\/2021\/05\/Couple-reading-booklet-Now-is-the-Time-to-Print-Catalog-and-Booklets-200x133.jpg 200w, https:\/\/fotexprint.com\/blog\/wp-content\/uploads\/2021\/05\/Couple-reading-booklet-Now-is-the-Time-to-Print-Catalog-and-Booklets-300x200.jpg 300w, https:\/\/fotexprint.com\/blog\/wp-content\/uploads\/2021\/05\/Couple-reading-booklet-Now-is-the-Time-to-Print-Catalog-and-Booklets-400x267.jpg 400w, https:\/\/fotexprint.com\/blog\/wp-content\/uploads\/2021\/05\/Couple-reading-booklet-Now-is-the-Time-to-Print-Catalog-and-Booklets-600x400.jpg 600w, https:\/\/fotexprint.com\/blog\/wp-content\/uploads\/2021\/05\/Couple-reading-booklet-Now-is-the-Time-to-Print-Catalog-and-Booklets-768x512.jpg 768w, https:\/\/fotexprint.com\/blog\/wp-content\/uploads\/2021\/05\/Couple-reading-booklet-Now-is-the-Time-to-Print-Catalog-and-Booklets-800x534.jpg 800w, https:\/\/fotexprint.com\/blog\/wp-content\/uploads\/2021\/05\/Couple-reading-booklet-Now-is-the-Time-to-Print-Catalog-and-Booklets.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3><strong>What Can Catalogs be Used For?<\/strong><\/h3>\n<p>If your business is planning on participating in an event in the approximate future, then you would be missing out on a colossal opportunity if you do not have some significant print marketing materials with you. When it comes to print, most people think of brochures and business cards. Of course, these are essential items, but you should seriously consider creating a more detailed booklet\/catalog that will provide people with a comprehensive dive into your products and services. Catalogs are the best tool used by businesses to showcase their products and services to prospective clients and customers. They usually consist of high-quality images accompanied with specifications and an in-depth description. Booklets are usually used to talk about the company\u2019s history; they can be used as a portfolio of the company&#8217;s best work, or can simply serve as an in-depth sell sheet to give to customers.<\/p>\n<h3><strong>Our Recommended Printing Specifications for Catalogs and Booklets<\/strong><\/h3>\n<ul>\n<li><strong>Binding<\/strong> &#8211; We recommend choosing saddle stitch binding for most catalogs and booklets that are under 90 pages because these books lay flat. If your catalog or booklet is more than 90 pages long, we recommend going with perfect bound.<\/li>\n<li><strong>Ink <\/strong>&#8211; There\u2019s nothing better than full-color covers and insides. This will make your images pop and keep people interested.<\/li>\n<li><strong>Paper<\/strong> &#8211; We suggest using 80# gloss cover and text for a high-quality paper at a low cost.<\/li>\n<li><strong>Coating <\/strong>&#8211; Adding a UV Coating or soft-touch laminate are great coating options for giving you catalogs and booklets extra durability and protection. UV coating will add some extra shine to your cover, while soft-touch laminate will give your cover a velvety smooth finish. Coatings are essential if you\u2019re planning to mail them.<\/li>\n<\/ul>\n<p>With COVID-19 on the downfall and tradeshows\/events on the uprise, the printing of catalogs and booklets will be essential! They serve as excellent marketing material to present on these occasions. Take advantage of this marketing gem! Now is the time to print catalogs and booklets! To get started, give Fotex Print a Call at (858) 228-7697, or order on our website by clicking <a href=\"https:\/\/fotexprint.com\/product\/business-cards-print-online\/\">here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now is the time to print catalogs and booklets. Why? Because the tradeshow and event economy are starting to run at full speed once again! With the country getting immunized against the virus, more and more events and conventions are returning.<\/p>\n","protected":false},"author":3,"featured_media":273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Now is the Time to Print Catalogs and Booklets - Fotex Print - Blog<\/title>\n<meta name=\"description\" content=\"Now is the time to print catalogs and booklets. Why? 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